Bank of India believes in walking the talk — or in this case, running it. At the Tata Mumbai Marathon 2025, we captured the essence of this belief through a powerful corporate film that followed BOI employees as they ran for health, unity, and brand spirit.
The result was more than just a shoot — it was a moving, motivational story of resilience and corporate pride. Framed against the backdrop of India's most celebrated marathon, the film amplified BOI's values and humanized the brand for internal teams and external audiences alike.
Every frame was a statement: that real brands are built by real people who go the extra mile.
Solution
Corporate storytelling + brand emotion through live-action film at India's biggest marathon.
Result
🎥 Powerful internal branding — humanized the Bank of India brand for employees and external audiences alike.
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